The (Longer) Long Tail – Chris Anderson
(Note: I read this book in 2007, and back then it didn’t have “Longer” in the title. This is a repost of a review I did then in Visual Bookshelf on my Facebook.)
When this was written, back in 2006, I can imagine it being highly interesting. Today I don’t think most people would raise an eyebrow as the concept is so common: digital distribution is so cheap you can have an almost infinite amount of products in your catalog. So many in fact that even if you only sell one copy of each one the total sales from these “long tale products” adds up to a considerable increase in revenue for the company. Still it’s very interesting. He still has some valid points that most business hasn’t quite handled that well: by having an almost infinite variety of products, how do the customers find what they want?
Conclusion: Read it, if you have some extra time. Definitely a must-read for anyone starting or running an online service with a very large product catalogue. (2011 update: Today his new book Free might be more interesting.)